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How to Boost Brand Value Through Cutting-Edge Fitness and Golf Technology Leave a comment

Develop a cutting-edge screen golf system to enhance your company’s competitive edge in leisure facilities, with a 6-month development period and an additional 3-month testing phase, costing 1.5-1.7 billion KRW. Expand the fitness business by integrating IT/IoT technologies, creating smart, gamified systems, and launching innovative products like VR-based training to boost customer satisfaction, generate new revenue, and strengthen brand value. Finalize project details through meetings, confirm the scope based on client requirements, and sign a three-party contract for execution.

Korea’s screen golf system technology

Korea holds the top position in the world for developing screen golf systems, and we have a wealth of highly skilled personnel with extensive experience in this field. We have secured seasoned professionals from this pool of talent. If your business has struggled to succeed in implementing screen golf systems or distributing various devices and systems across Korea and globally, we strongly recommend that you take this opportunity to reconsider.

By incorporating Korea’s world-leading technology and expertise, we can help you achieve unparalleled results. Whether you’re looking to add screen golf systems to your business or expand the reach of your existing technology, our team will provide the competitive edge you need to thrive in this rapidly growing market.

We are confident that the introduction of sports and simulation technology into your business can be a groundbreaking strategy for your success.

1. Proposal Background

  • Client’s Current Business Environment: Your company is a leading provider of premium fitness systems and facilities, operating fitness centers in various locations, such as apartment complexes and corporate training centers. However, competition in this sector has intensified in recent years, and customer demands are diversifying, including the addition of screen golf systems and facilities.
  • Changes in the Business Environment: Previously, your company has supplied products from other brands or operated through consortiums. However, to adapt to the evolving business landscape, you are considering a strategy of establishing your own brand.
  • Background of the Proposal: This proposal has been prepared by “Health Guardian” (development team, pseudonym) to present a strategic plan for enhancing your brand and increasing your competitiveness.

2. Part-1: Screen Golf System Development

  1. Project Overview
    • Development Goal: To develop a cutting-edge screen golf system that enhances the competitiveness of your company’s leisure facilities.
    • Development Period: 6 months (with an additional testing period of at least 3 months after development completion).
    • Estimated Cost: 1.5 to 1.7 billion KRW (subject to adjustment based on contract terms).
    • Quality Level: The system’s quality will be equivalent to that of the top three screen golf systems in the domestic market.
  2. Hardware Performance Standards
    • Selectable Functionality Levels: After system development, the level of the system can be selected based on your company’s development goals and business direction.
    • Minimum Function Implementation (Simple Practice Mode Development)
      • Features: Provides a visual display focused on practice mode without swing plate movement. This setup is more suitable for simple practice simulations rather than game functions and offers the same graphical resolution found in current market practice systems.
      • Hardware Cost: 4 to 5 million KRW (basic cost).
    • High-Performance Simulation (Includes Practice and Game Features)
      • Features: In addition to practice mode, this option includes various game features. High-performance sensing through high-speed cameras enables users to enjoy a more diverse virtual golf experience.
      • Hardware Cost: 7.5 to 8 million KRW (basic cost).
  3. Personnel and Development Capabilities
    • General Manager (1 person): A highly qualified individual with experience in screen golf system development, as well as CEO and gaming company management experience.
    • Developers (2 programmers): Engineers with experience in developing the top three screen golf systems in Korea, possessing programming skills for various sensing devices and rich experience in game-related projects.
    • Graphics Designers (Approximately 8 people): Since screen golf systems require well-designed programs and various sensing functionalities, around 8 graphic designers are necessary to visualize the system.
    • Development Period Optimization: The 6-month development period is based on the team’s access to the original version of the system and their extensive experience in the field. The timeline is flexible depending on specific requirements.
  4. Additional Development Considerations
    • Additional Requirements: To compete effectively with other companies, a dedicated support team consisting of maintenance and management personnel is necessary.
    • Testing Period: After system development, a testing period of at least 3 months is needed to verify the system’s stability and performance, ensuring optimization.
  5. Key Expected Benefits
    • Increased Customer Satisfaction: Provides a highly immersive and top-tier golfing experience.
    • Revenue Generation: Offers additional revenue streams through premium services and game features.
    • Enhanced Brand Image: Strengthens your company’s competitive edge in the industry by elevating your brand value through innovative, high-quality technology.

3. Part-2: Fitness Business Expansion Process Proposal

Background of Business Expansion

  • Market Changes and Consumer Demands: The fitness system and facility business is undergoing significant changes, with various demands leading to innovations in existing fitness systems. Similar to recent trends in horse racing systems, consumers are now seeking more engaging and interactive experiences, incorporating game features that go beyond simple exercise functionality. These changes aim to solve the problem of exercise routines becoming monotonous, offering a more enjoyable and sustainable fitness experience.

Latest Trends in the Fitness Industry

  • Digitalization and Connected Fitness: There is growing demand for smart fitness equipment utilizing IoT technology and home fitness platforms. Digital fitness solutions like Peloton are revolutionizing user experiences by providing streaming classes and real-time feedback.
  • Gamified Exercise Experiences: Platforms like Zwift offer workouts in virtual environments, delivering more fun and immersive experiences for users. Virtual sports, like screen golf, provide a range of sports activities within fitness centers.
  • AI-Based Personalized Fitness: AI-powered personalized fitness programs are spreading, offering users optimized workout plans and real-time feedback.
  • Fusion of Wellness and Fitness: Programs that combine fitness with mental health, such as meditation and yoga, are becoming essential components of fitness centers.
  • Sustainability: Eco-friendly fitness facilities and programs that emphasize social responsibility are increasing, with a shift toward sustainable business models.
  • Hybrid Fitness Models: The hybrid model, integrating online and offline services, is gaining traction.
  • Data-Centric Fitness: Personal feedback provided through data analysis is becoming increasingly important.

Expansion Strategy

  • Integration of IT and IoT Technologies: Incorporate IT and IoT technologies into your fitness system to build smart fitness equipment and connected fitness platforms. This allows users to monitor and analyze their workout data in real-time and receive personalized feedback.
  • Gamified Fitness System: Introduce game elements into the existing fitness system to make exercise more enjoyable and engaging, thereby increasing customer participation.
  • Integration with the Screen Golf System: Combine the fitness system with the screen golf system developed by your company, allowing customers to experience various workouts and games on a single platform.
  • New Product Development: Develop innovative fitness products, such as VR-based training programs and AI-personalized workout plans, to provide a differentiated customer experience.

Maintenance and Support

  • Formation of a Dedicated Support Team: Establish a dedicated support team responsible for the maintenance and management of your fitness and screen golf systems to ensure the continuous quality of customer service.
  • Continuous Updates and Improvements: Regularly update the system to keep up with market changes and technological advancements, incorporating customer feedback for ongoing improvements.

Key Expected Benefits

  • Increased Customer Satisfaction and Loyalty: By integrating IT and IoT technologies into the fitness system and providing a gamified exercise experience, you can enhance customer satisfaction and secure long-term customer loyalty.
  • New Revenue Streams: Generate additional revenue through premium services and new products, and promote business diversification.
  • Brand Strengthening: Strengthen your brand image and improve your market competitiveness through innovative and high-quality fitness systems.

Next Steps

  1. Meeting for Further Details: Any additional requirements or development-related content will be discussed and reviewed in detail during a meeting to determine the course of action for the project.
  2. Finalizing the Scope: The project scope will be confirmed based on the client’s specific requirements.
  3. Contract Signing: A three-party contract will be signed between the client, the development team, and the intermediary/mediator.

We operate a dedicated team for each project.
Please send your inquiries to the following email:
Email: gtcmaster7@gmail.com

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